Ignite your Marketing! Discover the 3 Biggest Levers
March 13 @ 8:30 am - 11:30 am
Ignite your Marketing! Discover the 3 Biggest Levers.
Date: March 13, 2019
Time: 8:30am – 11:30am
Location: 3-Thirty-3 Waterfront
Breakfast will be served.
All growing companies make investments in tactical marketing and sales execution. Revenue growth usually comes from adding more salespeople, more training, more technology, more advertising, more digital marketing, more measurement and more staff.
For most companies, adding more tactical execution works to a point–until it doesn’t. Eventually, the returns on tactical investments fall and growth flattens. What worked before just doesn’t produce the same results.
More isn’t always better at these inflection points. There is always something deeper going on that can’t be delegated to the VPs of Marketing or Sales to solve on their own. CEOs need to lead in new ways to enable the next level of growth.
Strategic growth advisor Greg Head will explain how the success of modern sales and marketing tactics depend on three strategic foundations that are often ignored.
Greg will lead interactive sessions with the groups in each of these areas using simple exercises and vivid tools to shed light on these challenges. Real problems will be discussed and potential solutions will be offered.
Greg is the Founder and CEO of Scaling Point. Scaling Point helps companies successfully grow from startup to scale-up by finding the unique leverage point inside their businesses that propel them to the next level.
Greg had a successful career for 30 years in the software business. He was part of the startup and growth stages of three great companies which have created over $2 billion in total revenue in the CRM software industry. He has advised hundreds of startup founders and small business owners as a consultant, advisor or board member.
Before starting Scaling Point. Greg was chief marketing officer at Infusionsoft where he helped grow the company from $15 million to $100 million. Greg was also a co-founder of SalesLogix, the first midmarket CRM Software, which went public in 1999 and was bought by Sage plc in 2001 for $300 million. He was also an early employee and product manager at ACT!, the best-selling contract manager used by four million salespeople in the 1990’s.
Open to EOOC members plus one, Accelerators, KEP members and Sponsors.
Outside Chapters – $50 to attend.